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How often to email forum members?


Lammchen
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How often do you send out emails to your forum members? What works in getting them to come back to the site? Do you think you email too often or not enough?

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  • 2 months later...

Any webmaster will know they have to find the right balance otherwise they risk members ignoring the emails or their provider automatically marketing the email as "spam". As a general rule, I send out a monthly-newsletters with any announcements, contests or other important information that the member may of missed during their period of inactivity. This is difficult to get right, though.

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How often do you send out emails to your forum members?

 

Presently, we don't.

 

As a general rule, I send out a monthly-newsletters with any announcements, contests or other important information that the member may of missed during their period of inactivity.

 

Personally, I feel this should be weekly. But that's just me.

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Presently we don't. We sent one out at the point of our relaunch but we're working on a weekly digest system that will send the "hot" topics of that week, and a few more configurable bits.

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There has to be a balance. Too often will push people away. Just often enough so that they don’t completely forget about your forum is ideal.

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  • 3 weeks later...

Unless there is something serious to tell the users. I don't think email sending should be encouraged much. I think some amount of the email newsletters are good but not a lot of them. You can start sending mail specific to the updates of the forum. And not about daily or weekly stuff. Because people eventually want to unsub from such things.

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  • 1 month later...
  • Administrators

I don't think I've ever emailed forum members in the past. I think I would if I had really important information, but otherwise I'd just send a private message through the message system on the forum.

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  • 2 weeks later...

I would say whenever there's a major forum update is a good time to email the members or if you are running some type of contest. Besides that then maybe once or twice a month?

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