Jump to content

Social Media only works one way for brands

Recommended Posts

I've discovered the secret of using social media to market a product, business or brand.


The secret?


You have to treat each social network as its own community.


Seriously! Let's say you have a message forum and you make a FB page for it but also a Twitter as well. You have three online communities that need to be ran like each of them is your main online community.


If you just use social for quick advertising, it will fail or be very very slow.


But if you treat each platform as its own and link them all - success will follow.


It takes hard work to make things happen!

Link to post
Share on other sites

Yeah, I have to agree - but seriously, I only have time to make one social media page any good. I mean, why throw half-done effort into pages - as you said. Well, anyway, the more exposure the better (via more than one social media thing), though - it will take more time.

Link to post
Share on other sites

You're, sadly, absolutely correct. Even managing and building one is a lot of work, and doing it for multiple platforms is exponentially more tedious. All this while trying to build your primary focus.


I think the main thing that can be said for the occasional post is, that you try and encourage users to follow them, so if they haven't visited in a while, seeing something MIGHT bring them back. Its all a long shot, but any exposure is good exposure. The problem is, you don't just get that by posting your stuff. You have to be engaging to get any sort of initial attention.

Link to post
Share on other sites
  • 5 months later...

This is good advice. I don't know if I'll ever get into social media as I don't have one personally so right now I will just build up the content on my forum and try to get it active that way.

Link to post
Share on other sites
  • 2 months later...

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...